As anyone in business who has tried to find a brand name and website domain url knows, finding a name that you like and which demonstrates your business or niche and for which the “.com” url is available, is very difficult. Nay it’s closer to impossible. We tried for several months to find a brand name that we liked and for which the “.com” url was available. Eventually, we stumbled on Steeped which comes from my love of tea – which I must confess, I drink in prodigious amounts! Steeped appears to me to have the right connotations it shows that something has been given the time to mature. Steeped works as much for Tea as it does for culture or learning – think of “steeped in culture” or “steeped in learning”.
To my mind that was the alchemy in the promise that we were looking for. Steeped Digital’s team has experience in traditional Brand Building, Consumer Psychology, Marketing, and Advertising both in the Physical World, Online Pay-Per-Click Advertising, and top of the line web design. Not least, the team prides itself on its SEO cred. Our success is measurable and demonstrable.
We take pride in delivering Intelligent Solutions and Engaging Experiences for clients all over the World. We think of ourselves not as an external agency but as an extension of our clients’ marketing teams. So while Juliet was right when in Shakespeare’s Romeo and Juliet she asked the immortal question “what is in a name? That which we call a rose……..”. In the modern business context, we find that there indeed is a lot in a name. It’s a device that conveys the promise of the organization, in addition to conveying the salience of the organization itself!