How to Drive traffic to your store | Steeped Digital | SEO Toronto

How to Drive Traffic to Your Online Store or Business Website

How to Drive Traffic to Your Online Store or Business Website

Retail e-commerce stores are expected to double between 2018 and 2023. This statistic shows not just how well e-commerce is doing at the moment, but it also shows how omnipresent online stores are becoming. That trend is only catching speed.

But not every online store is thriving or will thrive. One of the reasons why is that you, a business, don’t know how to drive traffic to your online store. They don’t know how to attract customers with index pages or how to set up Google My Business Page.

If you have an online business, you have to have more than just a product. You have to have more than a fancy website.

You need a web site that is easy for customers to find.

The best part is, you don’t need to be an SEO expert or a website programmer to know how to drive traffic to your online store. You just need simple effective tactics.

Use Organic Traffic Methods

These methods can be free or cost as much as you want them to cost. A lot of these methods also use social media as a platform to speak to their audience. You can see how to effectively use social media or leverage other tactics to drive more traffic to your site.

Write Quality Content

Writing quality content that always answers a customer’s problem is one way to keep your website visitors coming back. The more your content helps solve a problem, the more likely that audience will recommend that reading to someone else and keep coming back for more information.

Create YouTube Videos

Having tutorial YouTube videos can help solve a problem for your audience. In essence, you are giving your audience the keys to the car to do it themselves.

You can have YouTube videos linked on your website and have multiple videos in order to keep your audience coming back. YouTube is also a very popular search engine, which helps people find your online store.

Google My Business Page

Google is the no. 1 search engine, which means it wise to have your business listed on Google. You can claim and list your page for free and it also helps with SEO.

When you do list your business page on Google, you can see your reviews. You can also keep track of posts. Ultimately, you can use Google insights to see how your page is doing to give you some insight into how you can improve your business.

You can also check out our website and see how we help businesses.

How to Drive Traffic to Your Online Store Requires Quality Work and Time

Driving traffic to your site requires simple tactics. It requires solving your core audience’s problems. You can do this in a variety of ways without spending a fortune on marketing.

How to drive traffic to your site requires using social media to speak to your core audience. These are platforms that can help you solve a problem for your audience. They allow you to speak directly to your audience, such as YouTube.

You can find more information on our website and see the services we offer to our clients.

Online visibility | SEO Services Toronto | SEO GTA

3 Easy SEO Tips to Exponentially Improve Your Online Visibility

3 Easy SEO Tips to Exponentially Improve Your Online Visibility

If you’re looking to boost your online visibility and increase traffic to your website then you need to get to grips with Search Engine Optimization. This frightens many people off as they feel that it is a complicated set of algorithms that they have to study and game. But this couldn’t be further from the truth.

Many simple SEO tips are relatively intuitive and can in many ways be regarded as common sense. So if you are looking to improve your online visibility, here are our three top SEO tips for increasing your traffic.

1. Include Lots Of Links

To ensure your website does well you need to illustrate to Google that you are a reputable website. We follow Google’s algorithms. And to do this you need to include links to other reputable sites, ones that are considered authoritative. This is also helpful for the reader as you are guiding them in the direction of more information should they want it.

Sites that are considered authoritative are generally news websites. Many sites are good for one type of link. If you are writing about business or wealth then Forbes is always a good site to link to. If you are writing about a recent event or politics then a major news site such as CNBC, CNN or even the BBC might be good choices.

But remember not to overload your reader. Trying to cram as many links as you can into your blog post so that every other word is a hyperlink will backfire. Two to three links per 500 word post is generally a good number to include.

2. Optimize Your Site For Mobile

Did you know that we are approaching an area where mobile traffic accounts for more traffic than desktops or laptops? This means your mobile site has to be accessible and top rate. You might wonder why users don’t just view the desktop site on their cell phones or tablets.

But this is not good either for your SEO or your audience. A desktop site opened on a small screen can look cluttered and messy and the user might find they are having to pinch to zoom just to be able to read some of the icons or menus.

Instead, develop a separate site for a cell phone or tablet where some of the menus have been collapsed or moved and the site fits the screen properly.

3. Be Patient

Don’t expect your site to suddenly zoom up in Google’s rankings overnight or your traffic to double. SEO takes time, consistency and a lot of measuring analytics to see what works. It takes most sites one year, perhaps even two before they start to see solid results.

A steady increase in clicks is what you’re looking for and what Google is looking for rather than ‘clickbait where your site generates increased traffic for a few hours that will shortly die away.

Online Visibility Takes Time

Online visibility is all about generating good quality content and making life easier for your users. And this takes time. Linking to good quality sites if the user wants to find more information and ensuring the website is optimized for mobile users is a good place to start.

If you want to learn more about strategic SEO planning and keywords be sure to click here to see the services we offer.