From Hamilton To Oshawa, We Are Committed to Toronto SEO

SEO Audit

The SEO Audit is the very first step in the journey of an SEO Campaign. The information that we glean from this audit helps us build a frame of reference for your business vis-a-vis the industry that you operate in and your competition. This audit becomes the basis of the SEO Strategy that we build for you.
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SEO Audit Of Site Structure

Planning for good site architecture is about creating a website that encourages indexing. It is about creating a website navigation structure that is intuitive for your visitors. This is done through your robots.txt file, creating a simple yet consistent url structure, creating a sitemap and much more. Good site architecture helps Google understand where it will find your most useful content.

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On-Page Content Optimization

Everybody understands that good content management begins with good content. But how do you get good content? This begins from two directions – thorough Keyword research and a comprehensive understanding of Searcher’s intent. Good copywriting, keyword density, latent semantic index et al become a concern only after keyword research and searcher’s intent have been aggregated.

Off-Page Optimization

Off-Page SEO tells Google and other search engines what other people think of your website. The number and quality of backlinks that point to your website from other sites say to Google how useful your website content is likely to be. Off-Page SEO is fundamentally important because the links and the source of the backlinks are what convey the relevance, trustworthiness, and authority of your website in the eyes of search engines.

Technical SEO

Technical optimization of your website for SEO is all the work done on your website that is other than a content building or content optimization. The foremost amongst these tasks is to ensure that you have a fast site. Equally important is to ensure that your website is mobile-friendly. We manage broken links and ensure that your deleted pages are suitably redirected. The last thing you need is a visitor to come to your site expecting to find a solution to their query, and they get a 404 page. We help you get rid of thin or duplicate content. We help you optimize meta tags and image alt tags.

Site Speed Optimization

If your website loads in longer than 3 seconds, then it is likely that you have lost 50% of your visitors already. Page speed has been an element in Google’s ranking matrix since 2010. Starting in 2019, Google has made speed a significant ranking factor, especially for mobile searches. Page speed is influenced by a determined by a wide variety of input factors, which include your hosting server, the file size of your pages, and the image compression that you have used. Further factors like Compression of your site’s content for delivery and Caching are just some of the principal vital elements in the speed optimization of your website.

rotary phone-Images by Free-photos from Pixabay

Local SEO

According to Google, 46% of all searches have local intent. This fact alone makes Local SEO an imperative marketing channel for any business with a physical presence or one which caters to a neighbourhood, a town, or even a county. We will help you get citations, and make sure that as far as possible, your NAP (name, address, and Phone) are consistent across your listings. We will assist you in getting started with local reviews and help you with the application of Schema markup to your pages. Schema helps make information on a page easy for the search engines to crawl and index. Which in turn helps your website show up in Google Map listings.

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Toronto SEO

We help great companies grow their traffic online!

From Hamilton to Oshawa, we are committed to Toronto SEO!

Toronto has been the financial center of Canada, historically. It is now rapidly becoming home to Tech companies, both big and small. Toronto is becoming one of the top cities in North America that Tech startups are seeking out.

At Steeped Digital our team of domain experts and SEO nerds work hard to find digital solutions to the marketing challenges of modern companies. We do this with campaigns that are custom-tailored to each specific client.

We don’t believe that one size fits all, and our approach to SEO and digital marketing conveys that. We believe that we are perhaps best positioned to provide Toronto companies with outstanding consulting and Local SEO services.

Toronto is a city with enormous potential. Toronto ranks seventh out of the 140 most livable cities in the world, according to the Economist Intelligence Unit. Its a city that offers opportunities for old businesses and new alike. If you are a Toronto company, and you want your customers to be able to find you easily, then you need to invest in enhancing your SEO presence in the Greater Toronto area.

Search engine optimization is a simple concept. Search engines like Google, Bing, and Yahoo all aim to supply the best answer to their searcher’s queries. They sort from their index of the world’s web pages, those responses to a searcher’s query that are the most authoritative, and come from a source that is deemed by them to be the most trustworthy. You fit this bill by creating great content and having a large number of relevant websites link to you.

That, in a nutshell, is one of the aspects of SEO that we help you achieve.

Why Hire A Toronto SEO Company?

One of the key benefits of hiring a Greater Toronto area SEO agency is that we will not only take care of the technical aspects of optimization needed to improve your Google rank. We do that with details that are relevant to this geographical market. It is certainly possible to do your search engine optimization; however, given the extent of heavy lifting needed to get to page one of Google, this is likely to be an onerous task. Besides, Google keeps moving the goalposts on a nearly continuous basis. You, therefore, need to work with a specialist who has the expertise and bandwidth to deliver the work needed to get you to page one of Google.
Another reason to hire a local company is that search engine optimization is done best for a local market. In this market, you have to contend with competitors only from this market. In a national or global market, you need to contend with national and global competitors. If you are offering your product to a global audience, then you need to optimize for search engines on a global scale.
On the other hand, if your market is local, then your optimization needs to focus on the local signals that are assigned value by Google. Google understands the local versus global differentiation, and on specific searches gives priority to local companies so that they show up on top.

Local SEO For Toronto Companies

Another significant benefit of hiring an SEO agency in the Greater Toronto Area is our approach to Google Maps Search. We help you set your Google My Business account if you haven’t set that up already. If you have, we help you improve it and leverage that account to help you rank in the rich map snippets of search results. This visibility in the map results or the local pack results on the first page of Google provides you the opportunity to capture more leads and more paying customers.

Top Keywords for Toronto.
Search Volume Per Month

  1. toronto weather – 1480000
  2. toronto raptors – 708000
  3. toronto maple leafs – 702000
  4. toronto sun – 551000
  5. weather toronto – 488000
  6. toronto star – 422000
  7. kijiji toronto – 324000
  8. canada – 288000
  9. toronto – 261000
  10. toronto blue jays – 246000
  11. toronto news – 165000
  12. toronto public library – 144000
  13. metro flyer – 143000
  14. craigslist toronto – 126000
  15. ontario – 98000
  16. weather network toronto – 80000
Source: ahrefs.com data Feb 2020
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